Marketing that scales, and the systems that make it so.
I build the demand engine and the machine room behind it. Fourteen years, three continents, and a few products later, I still believe the best marketing is the kind that runs without heroics.
From the first campaign to the platform that runs the next hundred.
I've worked in agencies, in-house teams, and founder mode. That taught me something rare: most marketing problems aren't creative problems, they're operating problems. So I fix the system first, then scale the message.
Right now that looks like three things at once: growth leadership at 8Twelve, MarTech and AI architecture through XRaise, and AI-native product building with VartAI and Akeron, a SaaS platform that reliably retrieves 35TB of call data and sentiment at scale.
Every rung. What changed because of it.
A career built one operating model at a time: agency, in-house, founder, global brand, scale-up. The thread is the same: build the system, then the team that runs it.
- 072025 — PresentFlorida, USHead of Marketing, AI & Automation8Twelve Mortgage (US)
Leading the AI and automation roadmap for 8Twelve's US market entry, extending the data-driven playbook built in Canada.
- 062019 — PresentToronto, ONDirector of Marketing & Operations8Twelve Group
Built marketing from zero across 3–4 brands. Owned CRM, lifecycle automation, and the lead-gen engine behind $3B+ in mortgage originations.
- 052019 — PresentToronto, ON
Founder & Principal ConsultantXRaise SolutionIndependent practice in CDP, marketing automation, and conversational AI. Shipped VartAI and Akeron out of this studio.
- 042018 — 2019Dubai / IndiaMarketing Lead, Digital & ATLEmaar Properties
Led digital and offline marketing for Emaar Development across India. 80% MoM revenue growth via media buying, optimization, and road-shows.
- 032016 — 2018Beijing, China
Regional Marketing DirectorBlue Ocean Network (BON Cloud)Directed integrated marketing across South Asian markets. Built global media-house and KOL partnerships at scale.
- 022014 — 2016India
Senior Marketing SpecialistDDB Mudra Group (Omnicom)Led social, paid media, and brand positioning for major public-health campaigns: The Union #IndiaVsTB and PSI.
- 012014 — 2015IndiaDigital Strategy DirectorVermmillion
Led digital strategy at a national agency across creative, media, and paid.
Proof, not presence.
Lead-gen engine architected at 8Twelve Group.
Pipeline volume delivered to 500+ mortgage agents.
Akeron, a production SaaS running at scale.
Response · meetings booked · conversion to live deals.
Dynamic microsites, resources, and mortgage calculators.
Emaar Development — HNI investor acquisition in India.
Things I built, not advised on.
AI lead-nurturing engine that re-engages dormant leads. Early pilot: 44% response, 22% meetings booked, 12% conversion to live deals.
Consulting practice in customer data, marketing automation, and conversational AI. Google · Zoho · Facebook partner.
AI SaaS platform for call retrieval and sentiment analysis. Handles 35TB of data retrieval reliably at scale. Ongoing platform-maintenance contract.
The full operating kit.
How I think about leverage.
"Hire for the operating model, not just the output. Once the machine is right, talent compounds instead of burning out.
"AI's best use isn't replacing judgment. It's removing the coordination tax between teams: the follow-ups, the manual pulls, the handoffs nobody owns.
"Brand is what survives when the campaign ends. The launches that shipped, the systems that held, the numbers that didn't require explanation.
- Master of Business Administration
- Bachelor of Business Administration
- Digital Communication Strategy — University of Toronto
- Diploma in International Business
If your growth team is running hard but the system isn't keeping up, let's talk.
One call. No deck. We figure out whether I can actually help before either of us wastes time.